Unfiltered and In-Progress

My journey to founding StoryStitch Digital began with a simple observation: in an era of endless digital noise, most brands are missing the "thread" that connects their story to their growth. I spent over 6 years mastering the technical and creative facets of this industry so that I could offer something different—a marketing agency built on surgical precision and cinematic storytelling.

The Foundation of My Strategy

My professional discipline was forged in the high-stakes environment of the UPSC Civil Services. My attempts in 2019 and 2020 taught me more than just policy; they gifted me a macro-analytical lens. I learned how to decipher complex systems and predict consumer behaviours at a level most marketers never reach. At StoryStitch, I apply this same "strategic rigour" to every brand I touch.

Mastering the Art of Scale

Before I launched this agency, I was in the trenches with India’s biggest market leaders, proving that data and creativity are two sides of the same coin:

• At Ola Electric: I designed comprehensive B2B and B2C strategies, pioneering the use of bulk WhatsApp and SMS drip campaigns to turn cold leads into loyal brand advocates.

• At MakeMyTrip: I managed performance marketing for flagship campaigns featuring Ranveer Singh and Alia Bhatt. By obsessively A/B testing creatives and audience segments, I consistently delivered a ROAS (Return on Ad Spend) of over 10%.

• Leading Next IAS & LevelUp IAS: As a Marketing Head and Senior Manager, I directed a 15-member team of specialists. I managed annual budgets exceeding ₹2 Crores, where I successfully increased qualified lead generation by 45% while reducing the cost per lead (CPL) by 20%.

Why I Built StoryStitch Digital

I have seen how multi-crore budgets are spent and how national brands are built. I realized that mid-to-large scale enterprises don't just need "services"—they need an architect! I have combined my Microsoft Certification in Generative AI and Google Certifications in Ads and Analytics to build a proprietary framework at StoryStitch.